Since the pandemic, demand for milk tea has risen in China, swiftly becoming a vital item for many young customers who purchase it as a feel-good treat or afternoon snack.
According to research published in The Beijing News last December, with each purchase costing roughly $3, more than 70% of consumers in Chinese cities spend more than $29 per month on milk tea.
While bubble tea merchants in China like Heytea, Nayuki, and The Alley benefit from the craze, other firms outside the category are attempting to capitalize on it as well.
