3 Best Strategies to Find a Distributor in China

3 Best Strategies to Find a Distributor in China

You are a Wine, Beer, Spirits, or Consumer Goods suppliers? Read on …

Navigating the vast and complex market of China can be a daunting task for producers of wine, beer, spirits, food, health, and beauty products aiming to export to China. With a burgeoning middle class and an insatiable appetite for international goods, China presents a huge opportunity for growth. However, the key to unlocking this potential lies in finding the right distributor!

In this article, we will guide you through 3 principal techniques to identify and secure a distributor in China within 6 to 12 months, effortlessly:

Technique 1: Participate in the China Awards

Organized in partnership with Shanghai Paper, the China Awards offer a cost-effective and straightforward pathway to visibility in the Chinese market. Here’s why you should consider it:

  • Low Cost: Participation is incredibly affordable, with payment required only after results for gold and silver medalists. (No Risk)
  • Simplicity: Registration is a one-click process (click here now to join), followed by sample submission.
  • High Visibility: Results are directly emailed to Chinese importers and distributors and published in the press, making medal-winning products a priority for import.

The value proposition makes it a must-try for any producer, especially to find Distributors in China. Almost all the main imported brands are awarded! Register here with just one click.

Technique 2: Attend Trade Shows in China and Employ Local Staff

Having a presence at Chinese trade shows and on-the-ground personnel speaks volumes. Here’s why:

  • High Potential for Sales: Continuous participation and local representation significantly increase sales opportunities.

But consider the challenges: The overall cost, including competent staff salaries and event expenses, ranges from €80,000 to €150,000 annually, with no guaranteed sales.

To find distributors in China, at the same or lower cost, technique n°3 is the best choice for short and long-term sales:

Technique 3: Partner with an Import Company

Collaborating with an import company like HYP ASIA, which already has a network and understands the market, can be more effective than direct participation and less costly than maintaining a full-time presence in China.

  • Benefits: Efficiency and built-in trust from leveraging an existing distributor network.
  • Costs: Initial investment is between €50,000 and €100,000 for the first year, which is more affordable than Technique 2 with much higher potential results.

This third approach has proven successful for numerous brands across the sectors of beer, wine, food, and spirits.

For those interested in expanding their sales within the Chinese market, these techniques offer a blend of direct engagement, market visibility, and strategic partnerships to navigate the complexities of distribution in China. Contact our partner HYP ASIA now (click here) to ask for a free quote.