A new investment program will be implemented by Starbucks China that will offer more benefits to its employees.
The said program will include HPV vaccination to its employees across the country.
Starbucks Corporation is an American coffee company and coffeehouse chain established in Seattle, Washington in 1971 and operates over 30,000 locations worldwide. It has been perceived to be the main representative of second wave coffee.
Beginning January 1, 2020, Starbucks will provide the program to staff members whose service exceeds two years. These employees can choose from a wide range of benefits depending on their needs and preferences.
The Flex Star Benefits program is considered a major part of the retailer’s investment in the country.
Starbucks China Chairman and CEO Belinda Wong attributes the company’s success to the passion and dedication of their employees who tirelessly brew every cup and make connections to their consumers.
Pointing out that they want to share their success with their employees in a timely and thoughtful manner, recognizing their individual needs.
A total number of 18,500 employees are eligible for the scheme and new ones will be enrolled every six months thereafter.
HPV vaccinations protect against life-threatening diseases such as cervical cancer. The benefit can be extended to employees’ female family members and even friends, a first for Starbucks.
Moreover, the credits can be used to upgrade employees’ current benefits such as annual health checkups.
Another highlight of the scheme is encouraging employees to pursue their passion with their credits which may include learning a new skill or taking up a hobby. They can also apply for a 5 or 10 day break.
Over the years, Starbucks has developed appreciation for baristas in creating an enjoyable experience for its customers. It has increasingly developed relationships with its employees through benefit programs that significantly decreased its employment turnover rate.
China’s coffee chain store industry is indeed competitive state nowadays, reason for Starbucks to come up with a comprehensive insurance benefit for the spouses and children of all employees and critical illness insurance for parents.
Furthermore, housing subsidies are provided to 26,000 partners who work away from their hometowns.
Starbucks is recently named among China Best Employers for the fifth time by international human resources consultancy Aon Hewitt this year.