The Double 11 shopping spree has brought quite a frenzy. And Shanghai was into the fad as it ranked fourth in terms of Singles Day spending close to US$2.5 billion worth of products on Tmall.
Such craze garnered 24% more compared to last year’s statistics. Among the top spenders were Guangdong, Zhejiang and Jiangsu provinces.
According to Alibaba top brands include Nike, Apple, Huawei, Uniqlo, Midea and Dyson. Moreover, data revealed that close to 70% of shoppers were born after 1980.
Shandong, Sichuan and Henan were among top spending provinces while the combined spending of Beijing residents increased 15% and landed on the sixth place among domestic regions.
Fastest growing transactions were determined among Hebei, Shandong, Jiangsu, Inner Mongolia, Heilongjiang, Jilin, Fujian, Tianjin, Tibet and Guangdong regions. Meanwhile, Japan, the US, South Korea, Australia, Germany, France, the UK, New Zealand, Italy and Canada were among the top 10 countries selling through China’s Alibaba who made use of the 11/11 sale.
Li Ning, Bosideng, Perfect Diary and HomeFacialPro were some of the brands taking homecourt advantage of the shopping event. A million new products were included on Alibaba’s platforms while it tends to shy away from just offering bargains during the annual event. Close to 300 brands saw their 24-hour sales surpassing 100 million yuan including Apple.
Honor, Haier, Nike and Midea were among the 15 brands which recorded 1 billion yuan in sales as over 80 imported brands recorded 100 million yuan on Tmall Global. Top-selling categories included nutritional supplements, facial masks, infant formula, makeup and skincare.
28% increase on Singles Day sales was recorded from 26% last year. 60% of consumers were from lower-tier cities, 70% of which are new users on the site as revealed by JD. 125 brands achieved combined sales of more than 100 million yuan, 16 of which surpassed 1 billion yuan.
Consumers are understood to have an average spending of four times that of ordinary shoppers in this shopping event. Lower-tier city sales increased to almost 6% having dairy and fresh food as the most popular categories.
Nearly 1.5 million packages were distributed to consumers between 10am and 12pm on Monday, reveals Dada. Meanwhile, Walmart saw a 70% climb from last year’s numbers.
President of Taobao and Tmall Jiang Fan, is convinced that they have shown the world what the future of consumption looks like for brands and consumers.
