THE UNDERDOG, WILL GET THE UPPERHAND.
It means believing in yourself, even when nobody’s looking. Knowing that you’ve got what it takes to get what you want, no matter what comes across your path. So if that means defying the odds, bring it on. Being ready to make the move at just the right moment is what lets you reach your dreams. Gaining the upperhand, even when nobody thought it possible.
Understanding your own journey is what makes you special. It’s the route you take that creates who you are. We started from a unique place, and we’ve come a long way into the unknown. We’ve had to get smart to get on.
Upperhand Gin, have the mission to tell the story of whom, having a dream or a vision, maybe a bit different from all the others, with perseverance, hard work and strongly believing in themselves get the upper hand against all the predictions of the negative people that was treating them as underdog.
Very recently, Lafferty & Sons Ltd. has been recognized and awarded GOLD Medal by China Awards 2020 – Shanghai Paper, Upperhand Gin is indeed the best quality gin.
UPPERHAND – Distilled Dry Gin (40% ABV) – Ireland
Awarded Gold by Shanghai Newspaper
A simple, distilled dry gin recipe, created in Ireland through the delicate mysteries of the distiller’s art. A blend of juniper, basil, dill and citrus notes, creating the perfect balance of subtle flavours. Above all, Upperhand is about being the finest we can be: whatever it takes to get there. No corners cut. All avenues explored.
–With patience, persistence and boldness–
The result is a gin that mixes beautifully as a cocktail base, whatever you choose to do with it.
Interview of Mr. Bert Lafferty – Owner
Question 1: Do you already export to CHINA ? If yes, where ? If no, what type of importers & distributors are you looking for in CHINA ?
We are looking to find importers & distributors for the on trade/off trade channels and Travel Retail. Partners that believe in new brands and that will support us to build the brand awareness.
Question 2: What is the most unique and qualitative part of your products, different from competitors ?
Upperhand is a gin that take a different path. We went for the simplicity. I believe simplicity is the faster way to reach and stay in the heart of the people. We created a gin with only 4 botanicals, (Juniper, Dill, Basil and Lemon). Even if only with 4 botanicals, it has is character, unique and clearly recognizable in a blind tasting, but in the same time versatile in order to be mixed and giving the bartender the opportunity to express themselves at the best. An adding value using these botanicals is that suits perfectly also in kitchen recipes with the Dill and the Basil. A 360° experience.
Question 3: When did you start to export your brand worldwide, and what is your development plan for the next years
The first pallet left our warehouse in May 2019. At today we are present in 6 markets. We are producing small batches with numbered bottles, but we are planning to increase the production proportionally with increasing demand.
We are a young and dynamic company and our aim is to improve our presence in the world.
Importers and Distributors visit Lafferty & Sons Ltd. HERE:
