F.LLI MOSCONE SCA : Range of wines made from native vines, Centuries of winemaking tradition


As sons of a winemaking tradition that dates back to 1877, the Moscone Brothers cultivate 18 hectares of their own vineyards in Monforte d’Alba, 5 of which are in the prestigious Bussia cru, the heart of Barolo of excellence.

In the Company’s sor, the magnificent exposure of the vineyards, so typical of the Monforte d’Alba area, reaches its pinnacle. Vinification and aging takes place in two traditional Langa farmhouses, with a blend of creativity and tradition serving as a guideline.

Thanks to a combination of centuries of winemaking tradition, modern processing facilities, and the advice of an outstanding technician, Dr. Donato Lanati, professor of wine technology at the University of Turin and founder of the eminent center of Enosis Meraviglia science, Moscone wines have a magnificent balance of strength and elegance.

Moscone Brothers, a new addition to the classic line, represents a range of traditional wines made from native vines and vinified by the winemaker in Monforte d’Alba, a small but lovely village in the Langhe Albesi.

F.LLI MOSCONE SCA has joined CHINA AWARDS 2021 by Shanghai Paper and won a TWO GOLD Medal & a SILVER Medal, F.LLI MOSCONE SCA wines are indeed exceptional and with highest quality:

BAROLO DOCG 2015 – 100% Nebbiolo, Piedmont

Awarded Gold by Shanghai Paper

BAROLO DOCG BUSSIA 2014 – 100% Nebbiolo, Piedmont

Awarded Gold by Shanghai Paper

NEBBIOLO D’ALBA DOC 2017 – 100% Nebbiolo, Piedmont

Awarded Silver by Shanghai Paper

Interview to the Sales Manager – Ms. Sara Moscone

Question 1: Do you already export to CHINA ? If yes, where ? If no, what type of importers & distributors are you looking for in CHINA ?

At the moment we are not exporting to China. We have had some experiences in the past few years from the participation at some fairs to a little collaboration during 2019 with an importer who was working at the Beijing Expo 2019. It was a nice experience, we were the only Italian wine present there and we are proud that many Chinese customers had the possibility to taste it and give us good feedbacks about it. But unfortunately, that importer now is working with other type of goods, so we are searching for a new collaboration. The type of importer we are searching is someone who is able not only to sell our wine  but also to communicate our values: tradition, coming from almost 150 years of experience in viticulture, respect, for our land producing wine in the most eco-sustainable way possible, limiting phytosanitary treatments and not using any type of metal either in the vineyard or in the wine and quality, coming from a limited production of 80.000 bottles per year and a scrupulous manual selection of the grapes. We want to prove that we are reliable not only as a business partner for those who work with us, but as producers for the customer who will choose our wine because is good and healthy.

Question 2: What is the most unique and qualitative part of your products, different from competitors ?

The distinctive features of our wines are identity and elegance. The grape culture in Italy is very similar to the tea culture in China. As Lu Yu said in his 茶 经, there are many standards, and these standards are independent from the fashions of the moment. This is why, for example, despite the fact that in recent years many consumers sought red wines rich in body and colour, we continued to produce our Barolo respecting the nature of Nebbiolo grape: gently pressing it, obtaining a clear, limpid wine, with the characteristic scent of rose petals and a remarkable freshness. This make the wine enjoyable even when young, and on the other hand it allows it to mature for very long periods, gradually enriching itself with more complex aromas.

Question 3: When did you start to export your brand worldwide, and what is your development plan for the next years ?

Our development plans for the next few years are mainly divided into three macro areas: quality and sustainability, therefore an even greater attention to the environment and to the quality and healthiness of our wines, hospitality in the winery, to get closer to our consumers – Italian and foreigners – and export, especially to Pacific Asia, where the guest sits in the place of honour, the gastronomic culture is extremely vast and above all the refinement of made in Italy is appreciated and valued.

Importers and Distributors what are you waiting for ?

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