Chinese brands, especially in the digital and tech industries are winning support and gaining awareness in the domestic market and on the world stage, according to the Germany-based independent marketing and communication agency group Serviceplan.
According to Marcus Ma, Serviceplan Beijing’s managing director, domestic brands are seeking business diversification and global expansion, especially in Southeast Asia and Europe. Huawei, Haier, Xiaomi, Douyin (TikTok) and Li-Ning are among the Best Brands 2019 winners in Chinese market.
Huawei Technologies Co., Ltd. is a Chinese multinational technology company based in Shenzhen, Guangdong province that provides telecommunications equipment and sells consumer electronics, including smartphones.
Founded in 1987 by Ren Zhengfei it was initially focused on manufacturing phone switches. However, Huawei has expanded its business to include building telecommunications networks, providing operational and consulting services and equipment to enterprises inside and outside of China, and manufacturing communications devices for the consumer market.
Huawei overtook Ericsson in 2012 as the largest telecommunications-equipment manufacturer in the world and overtook Apple in 2018 as the second-largest manufacturer of smartphones in the world, behind Samsung Electronics. It ranks 72nd on the Fortune Global 500 list. In December 2018.
Meanwhile, Haier Group Corporation is a Chinese collective multinational consumer electronics and home appliances company based in Qingdao, China. It designs, develops, manufactures and sells products including air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions.
In 2014, the Haier brand had the world’s largest market share in white goods, on to its sixth consecutive year in which it had been the market share leader for major appliances.
Another brand holding its ground is TikTok. It is an iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos and was launched in 2017 and is available in over 150 markets, and in 75 languages.
In the competitive global market, Chinese brands have been succeeding in exploring business opportunities in Europe, the Middle East, Asia and Africa. Chinese smartphones have refreshed consumer understanding with innovative technology and sleek designs at affordable prices. Chinese products have profoundly found ways to build up connections and widen consumer preference,
