Coca-Cola: Growing with coffee and capturing the opportunities of a multibillion dollar category

Coffee represents a huge growth opportunity for Coca-Cola: not least with its acquisition of Costa coffee last year. In this guest article, Coca-Cola HBC’s Group Coffee Director, Prodromos Nikolaidis, explores what is so attractive about the category.

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https://www.beveragedaily.com/Article/2020/10/01/Coca-Cola-How-to-capture-opportunities-in-coffee?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright