Home Featured Bodegas Ayuso, S.L. : Winery with its own style, a market benchmark of maximum quality and seriousness

Bodegas Ayuso, S.L. : Winery with its own style, a market benchmark of maximum quality and seriousness

Bodegas Ayuso, S.L.  : Winery with its own style, a market benchmark of maximum quality and seriousness

Bodegas Ayuso is 74-year-old family private owned winery, founded in 1947. They have been in the bottled wine business for 60 years, being the first to age wine in barrels in La Mancha and making the first Reserva de La Mancha wine in 1966.

Bodegas Ayuso have been exporting brands for 36 years, starting to export our brands in 1985. Today, they are in more than 50 countries, with stable customers. In Spain, they work with more than 200 distributors, and references are positioned in all channels.

Bodegas Ayuso have a strong, reliable, and stable brand image, in line with the company’s values, achieved thanks to daily work for 74 years. They have a completely new winery, with a capacity of 35 million litres and a bottling of 12.000 bottles per hour. The winery has modern facilities, cutting-edge technology for quality control and state-of-the-art oenological machinery in order to obtain the best quality of the fruit at a very competitive price, due to cost efficiency.

Bodegas Ayuso have IFS quality certifications, with a high score of 97.57% and the Wineries for Climate Protection certificate, because they care about the conservation of the environment.

Bodegas Ayuso Grapes from their own vineyard, they have 350 ha, where there are vineyards of various varieties.

Very recently,  Bodegas Ayuso has been recognized and awarded TWO GOLD Medal Awards by China Wines & Spirits Awards 2022 – Shangai Paper:


Awarded Gold by Shanghai Paper

With the new vintage Estola Crianza 2018 we present a more distinguished wine, in which fruit nuances gain prominence and we premiere an elegant update of the label with the brand in its typography and colors with a different background that represents the fermentation process.

The new bottle is more stylized and the set represents an important modernization that adds value to the brand.


Awarded Gold by Shanghai Paper

Intense ruby ​​color. Complex on the nose. Magnificent aging bouquet with spicy aromas and balsamic tones. Full and well structured. Velvety palate.

Interview of CHINA Awards to Mr. Mark van Oversteeg

Export Manager

Question 1: Do you already export to CHINA ? If yes, where ? If no, what type of importers & distributors are you looking for in CHINA ? 

Answer : At the moment we are not exporting to China, we are looking for importers who can deal with large volumes and are interested to start a long term business relationship.

Question 2: What is the most unique and qualitative part of your products, different from competitors ?

Answer : Stable quality supply during the history of winery, which have resulted that our brand ESTOLA has won more than 80 Gold International Medals, since 1978.

Question 3: When did you start to export your brand worldwide, and what is your development plan for the next years ? 

Answer : We started to export in 1985 and our plan for the next year is to expand our international distribution network on a with partners, who are interested in a long term business relationship.

For more information about BODEGAS AYUSO, S.L. please CLICK HERE:


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