Craft beer has become a trendy term in China, imported craft beer have shown substantial growth in recent years. Today, beer sales in China also rose greatly, with a 34% growth year-on-year, at $84 million. China alcoholic drink market showing an increased interest in imported alcohol beverages which is projected revenue in the beer segment amounts to US$57,212m in 2019, according to statista.
China Drinks/Beverages Market Substantial Growth
China is one of the most dynamic sensational markets in the world in terms of growth imports of food and drinks. Chinese market, drinks and cocktails beverages have shown tremendous growth in 2018. The analysis shows that beer sales in China also rose greatly, with a 34% growth year-on-year, at $84 million. The price of beer also increased by 8%. Among others, Budweiser beer was a large part of the growth, showing an increased interest in imported beverages. Parallel to this growth is China’s rapidly expanding craft beer market, which is projected to hit US$57,212m in 2019, according to statista. Canned cocktail sales are also on continuing rising, it is reported that canned cocktail has already rose by a huge 56.6% in 2018. According to a related report by the Financial Times estimated that sales of whisky were also rising in China, The China Landscapes 2018 report by the Wine Intelligence shows that imported wine figures continue to grow in China and now amount to over 40% of the wine consumed domestically. With the world’s largest population, China beverages consumption and enlarged drinks categories are getting longer and larger. China dink market brings exciting opportunities for beverages importers and manufactures and imports/exports companies.
The Perspective of Alcoholic Drinks – China in 2019 and Beyond
Alcoholic drinks, besides beer market growth in China, there are other parallel alcoholic drinks also indicates that China alcohol consumption is rapidly expanding, such as: spirits, wine, cider, Perry & rice wine, etc., according to statista. As for the perspective of Alcoholic Drinks China market 2019-2021, China Revenue in the Alcoholic Drinks market amounts to US$293,508m in 2019. The market is expected to grow annually by 2.5% (CAGR 2019-2021). The market’s largest segment is the segment Spirits with a market volume of US$196,547m in 2019. In global comparison, most revenue is generated in China (US$293,508m in 2019). Be specific, China revenue in the Spirits segment amounts to US$196,547m in 2019. The market is expected to grow annually by 2.9% (CAGR 2019-2021). In global comparison, most revenue is generated in China (US$196,547m in 2019). Furthermore, China Revenue in the Wine segment amounts to US$25,263m in 2019. The market is expected to grow annually by 5.0% (CAGR 2019-2021). In addition, China Revenue in the Cider, Perry & Rice Wine segment amounts to US$14,487m in 2019. The market is expected to grow annually by 2.2% (CAGR 2019-2021). In global comparison, most revenue is generated in China (US$14,487m in 2019).
Imported Classic Craft Beer is more Competitive Alcoholic Drinks in China
Classic craft beer is more competitive alcoholic drinks in China, and attracts more sales, import and foreign investment. “Craft beer” is a trendy phases for beer consumers in China, particularly in searching online “craft beer” goes far front, that’s something to do with more Chinese consumers taste foreign craft beer and accepted flavors differences, imported classic craft beer became trendy drink and popular among Chinese younger beer lovers. Today, imported beer shown substantial growth in China which showed more competitive than the local ones, new lifestyle trends boost imports craft beer to China, as China craft beer insider predicting to see a 30% growth in the beer market until 2020. It’s worth to mention, Panda Brew whose sale of distinctly flavored brews has tripled for some years with his products in more than 60 cities in local China. This is along with Dutch Heineken beer in China which focuses on sale of premium craft beer in China market, Heineken has increased its strength with its more expensive offerings, and increased investment in China beer sector, in 2018, Dutch Heineken signed billions deal with the largest beer brewer in China. The deal with China Resources Beer (CR Beer) costs Heineken in total over 1.9 billion euros. Heineken focus on the sale of premium beer in China through an agreement with China Resources Beer (CR Beer). As for whisky and wine consumption in China, the strategies of foreign alcohol drinks enter China market are different, but the goal is the same, to sale more alcohol drinks to Chinese consumers in China, a report by the Financial Times projected that sales of whisky were also rising in China; The related China Landscapes 2018 report shows that imported wine figures continue to grow in China and now amount to over 40% of the wine consumed domestically.
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