The advertising industry may be having itself on a losing skid as spending across all categories of advertising in the first half of 2019 is down to 8.8% against last year’s 9.3%.
Newspaper and TV advertising at both central and provincial level fell, 12% and 17% respectively, and both registering the worst in five years.
Total advertising spending rallied up 2.9$ in 2018.
Most advertisers relatively seeked balanced and integrated campaigns making digital and outdoor media shrink. Digital advertising incurs 4.3 % loss all while being once a bright spot, amid general uncertainty over economic performance.
Food and beverage companies lands on eight positions in the spending top 20 in terms of total spending through all media channels while transportation services and telecommunication were also making their presence felt.